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This is Goal Zero


To empower people with a bright, safe, connected, and sustainable future by delivering smart, portable power solutions designed for everyone, everywhere.

We started as a cause, looking for a business.

Our History

  • March 2007

    "If not us, who? If not now, when?"

    Goal Zero founder Robert Workman started the TIFIE Humanitarian (Teaching Individuals and Families Independence through Enterprise) after visiting the Democratic Republic of the Congo (DRC), and witnessing first-hand the need for helping people out of poverty. His revelation? Teach villagers how to run a sustainable business in their communities and empower them to lift themselves out of poverty.

  • April 2008

    Democratic Republic of the Congo

    The first versions of Goal Zero solar and power products—originally called the GoBe—are deployed to rural African communities that have never had power. First tested in the Democratic Republic of the Congo, the solar power pack consisted of a battery, solar panel, and LED light. This simple system brought light, safety and economic empowerment to villagers.

  • June 2009

    A New Beginning

    Goal Zero launches as a business. Our mission is to empower people by putting a reliable source of power in the hands of every human being. We are founded on an ethos of Zero Apathy, Zero Boundaries, Zero Regrets.

  • July 2009

    Goal Zero Introduces a New Category of Portable Power

    We pioneer a category of portable, sustainable power starting with the Escape 150—one of the first all-in-one battery and inverter products on the market—as well as the Escape 30 solar panel briefcase and the Light-a-Life lantern.

  • February 2010

    Haiti 7.0 Earthquake

    We partner with humanitarian organizations in Haiti to offer batteries and lights to help with recovery in the wake of destruction from a 7.0 earthquake.

  • March 2010

    The Extreme Ranger 350 is Born

    Goal Zero launches the Extreme Ranger 350. The Extreme Ranger features a bolt-on AC inverter and utilizes lead-acid battery technology.

  • March 2011

    Japan Earthquake and Tsunami

    Goal Zero donates hundreds of lighting kits and solar panels to families in Japan who were without power due to a massive 9.0 earthquake and tsunami.

  • October 2011

    Innovations in Portable Solar and Light

    With the introduction of ultra-portable, rugged Nomad solar panels, we help people power up their devices from the sun wherever they go. Goal Zero also brings to market two new fully rechargeable, multi-functional lights with the Torch 250 and Lighthouse 400.

  • November 2012

    Hurricane Sandy Disaster Relief

    Goal Zero employees load up solar power products and travel to the Northeast to donate products in the wake of the widespread power outages caused by Hurricane Sandy. Goal Zero begins an ongoing partnership with Team Rubicon, powering their communications during relief deployments.

  • December 2012

    Yeti 1250 Wins CES Innovation Award

    Demand for a bigger portable power solution rises and we launch the Goal Zero Yeti 1250 in response. Within a day and a half we are completely sold out. The same year, Yeti wins the CES Innovation Award in Portable Power.

  • November 2013

    Tacloban, Philippines Disaster Relief

    Goal Zero partners with TIFIE Humanitarian to deliver power, lights and tent structures for victims of Typhoon Haiyan.

  • December 2013

    The Yeti Line Grows and Grows

    Goal Zero designers and engineers recreate the Escape and Extreme using the Yeti 1250 formula and launch them as the Yeti 150 and Yeti 400.

  • August 2014

    Goal Zero begins new phase with acquistion by NRG Energy

    "Our mission is to put reliable power in the hands of every human on earth. Being part of NRG, a company that is similarly aligned, allows us to reach this goal in a much more powerful way. We exist to do good, to empower people everywhere," said Robert Workman, CEO and founder of Goal Zero.

  • April 2015

    Kushea, Ghana & Moshi, Tanzania Community Empowerment

    Goal Zero partners and TIFIE Humanitarian travel to the village of Kushea with solar power to establish a technology center that will provide students and villages access to a better, brighter future. The team also joins forces with Dell, Human Outreach Project, and Goal Zero ambassador Mike Libecki to power an orphanage in Moshi, Tanzania.

  • June 2015

    Power to Withstand the Elements

    The need arises for a weatherproof, durable power bank that can withstand the elements and be thrown in any pack or bag. We answer with the Venture 30. Our portable, rugged solar panels and power banks combine to give outdoor adventurers a solar power solution that helps them get out further and stay out longer.

  • June 2016

    Khumbu, Nepal Community Empowerment

    A group of Goal Zero Employees, Nepalese Sherpas, and Goal Zero Ambassadors Mike and Lilliana Libecki, accompanied representatives of Human Outreach Project to Nepal’s famed Khumbu Valley to distribute solar equipment, Dell Computers, a divvy water filtration system, and gifts to monasteries, schools and medical clinics to support post-earthquake community improvements.

  • September 2017

    Partners for Disaster Relief

    Beginning in September, a series of catastrophic natural disasters struck many communities across the globe.

    With the help of generous partners, we travel again to the community in Kushea with more solar power, then to Pashpa to enable the first computer lab for a powerless rural community, and close the year partnering with NRG to deploy more than $1M of donated product to Texas and Puerto Rico on the heels of devastating hurricanes.

  • December 2017

    A New Way Forward in Portable Power

    After years of testing and research, we create the very first portable Lithium power station, ushering in a new era of portable battery technology. Lithium is lighter and has a greater surge allowance than its lead-acid counterpart.

  • June 2018

    Gastal, India Community Empowerment

    Goal Zero teams up again with athletes Mike and Lilliana Libecki, Dell, and the Joyineering Fund to travel to India and bring solar power to an orphanage that has never had power.

  • September 2018

    The Yeti Ecosystem Expands

    In 2018, Goal Zero achieves major milestones in expanding the Yeti Ecosystem starting with WIFI compatibility and remote power control capabilities. The Yeti Home Integration Kit also hits the market, giving Yeti owners an easy way to seamlessly integrate their power station into their home for backup power in case of an emergency.

  • June 2019

    Kalakwasan, Philippines Community Empowerment

    Goal Zero brings power and light to a school providing the critical resource to enable the first computer lab.

  • September 2019

    Introducing the Yeti Link and Yeti Tank

    With a rise in demand for reliable, smart home backup systems, Goal Zero innovates a solution for customizing and expanding home energy storage capacities. Using industry-leading technology, the Yeti Link connects a Yeti Lithium battery to Yeti Tank lead-acid batteries.

  • May 2020

    Salt Lake City, Utah COVID Support

    A global pandemic threw a wrench in Goal Zero’s humanitarian project plans, so we pivoted and partnered with local Utah brands, DPS Skis and Petzl, to build much needed face shields for health care workers on the front lines.

  • August 2020

    Launch of the Yeti X line

    Goal Zero introduces the fifth generation of Yeti power with the Yeti X line. Starting with the lightest, most compact Yeti to date, the Yeti 200X launches exclusively with REI in Fall 2019 and everywhere else Spring 2020. The Yeti X line continues to include the Yeti 500X, 1000X, 1500X, 3000X, and, our most powerful Yeti to date, the 6000X. The biggest three models feature increased inverters capable of powering anything you can plug into a wall outlet.


GOAL ZERO isn't just a company, it's a business created by people who live life to its fullest

Inspired by passion for adventure, respect for the planet and a humanitarian heart. We may be a bit irreverent most days but we take our work and play seriously and are proud to provide the most innovative portable solar products on the market.

Bill Harmon

Bill Harmon

General Manager

Bill is the General Manager of Goal Zero, an NRG Energy company, and is responsible for the success and growth of the brand including product development, go-to-market strategy, and overall P&L management.

Bill spent nearly two decades working in the energy business supporting energy extraction, trading, and generation before joining Reliant Energy in the competitive retail energy markets that launched in the early 2000s. He is now passionate about freeing customers from the traditional boundaries of an outlet with emerging portable power products that meet their needs wherever life takes them, whether that is climbing a mountain, traveling through an airport, at work, or cheering for their kids from the sidelines of a soccer field. Bill's team is focused on designing and delivering products that are superbly designed, intuitive to use, and durable.

Bill joined Reliant Energy in January 2003 before it was acquired by NRG. Prior to his current role, he held leadership roles in information technology, customer care, operations, product development, and P&L management driving operational excellence, transformational projects, and financial results. Before joining Reliant, Bill spent ten years in management and information technology consulting. He served in progressive leadership roles at firms including Ernst & Young leading energy industry focused system integrations for Fortune 500 clients. Bill received a Bachelor's degree in Industrial Management & Computer Science from Purdue University's Krannert School of Management.

When Bill is not at work, he can be found enjoying the outdoors. He loves mountain biking and skiing, but can also be found camping with his family throughout the endless national and state parks in Utah.

Favorite Goal Zero Product: Yeti 3000X

“It’s hard to pick, but I have to go with the Yeti 3000X. It’s currently backing up my home through the Yeti Home Integration Kit, but I’ll also be throwing it in my camper on the weekends through the summer as we head out to explore. I love that it’s clean and silent so we don’t irritate our fellow campers and you just can’t beat the price and versatility with any back-up power option on the market."

Keyvan Vasefi

Keyvan Vasefi


Keyvan is the Head of Product Development at Goal Zero, managing the Engineering, Project Management, and Quality teams. He and his team are responsible for planning and delivering on the Goal Zero product roadmap, taking new ideas and innovations and helping make them a reality. With a great group of engineers, technicians, and project managers, the Goal Zero Product Development crew focuses on building a portfolio of products that allow us to achieve our mission of empowering people everywhere.

Keyvan started his career with a decade of work in server and network administration. He then graduated from Brigham Young University with a major in Electrical Engineering and minors in Computer Science and Mathematics, leading him to switch from IT to electrical design and development. He worked at both large corporations and small start-ups, expanding his experience in electrical, mechanical, software, and firmware design, engineering management, and project and product management. It all culminated in his work here at Goal Zero leading the full product development effort.

Outside of work, Keyvan enjoys spending time with his wife and three children (two girls, one boy), including doing Maker projects on the weekend and going boating in the summer. Like many at Goal Zero, he enjoys outdoors activities such as camping, canyoneering, snowboarding, and mountain biking, but is truly a techie at heart. Since tinkering with gadgets and gizmos are his favorite hobbies, he really loves that his job is basically building and playing with high tech toys, a grown-up version of something he's done since he was a kid. Now though, the toys actually work and he takes them home to be used;

Favorite Goal Zero Products: The Flip Dock/Rechargers, Yeti 3000X, and Boulder 200 Briefcase

“The Flip Dock and rechargers are used on a daily basis at the Vasefi home and the Yeti 3000X + Boulder 200 Briefcase most recently powered the needs of 18 people at our yearly family campout this past fall. They ran two refrigerators, a dozen or so lights and fans, and everyone’s photo-happy smartphones for over five days at the beautiful Flaming Gorge.”

David Grayson

David Grayson

Head of Global Sales

David Grayson is responsible for sales across Goal Zero’s wholesale channels. A Northern California transplant, David came to Utah in 2011 and has worked in sales for 25 years. He got his start in the cycling industry at RockShox before stints at PowerBar and Amer Sports. David has been with the Goal Zero team for 6+ years and loves the crossover Goal Zero products offer across a wide range of uses, as well as the unique opportunity to sell items ranging in price from $6 to $6,000. He has developed a great deal of respect for his team, and what they’ve been able to accomplish together for over half a decade.

Away from work, David enjoys mountain biking, golf and playing guitar, in addition to Utah-inspired activities such as skiing and fly fishing. Like many who have moved to Utah more recently, he’s been excited to develop great friendships within the Salt Lake City community and spend time enjoying everything the area has to offer with his family. David holds degrees from Miami University (OH), and American University (DC). .

Favorite Goal Zero Product: Sherpa 100AC

“The wireless charging pad makes it too easy for phone charging on a daily basis. Outside of that, it’s my go-to for fast charging the Suunto GPS and headlamps. I’ll add that our lighting products are sometimes forgotten for their power outputs, and I would put the Lighthouse 600 against any lantern on the market.”

Norm Krantz

Norm Krantz


Norm is the Head of Product Innovation at Goal Zero, an NRG Energy company, and directs the conception of what our products should be and could become. Norm falls asleep at night with the hope that our customers love using our products. Prior to becoming one of the first Goal Zero employees, Norm worked designing electronic tools such as stud finders and laser levels and has also designed health equipment, such as treadmills, elliptical machines and even crafting tools to name a few.

At Goal Zero, Norm is responsible for staying outdoors, testing our gear and making it better. Being a scoutmaster gives him plenty of opportunity to do that. Born and raised in Hawaii, Norm's adventures have been set in some of the most scenic places on earth. Whether bombing through a bamboo jungle on his mountain bike, bodysurfing at "Sandys", backpacking Waimea Canyon, scaling waterfalls, surfing, or literally swinging from banyan tree vines into tropical pools, Norm loves the islands. Now living in Utah, Norm has added to his love of the outdoors with mountain biking and exploring nature with his family. Norm also loves building things in the shop with his three boys.

Norm’s friends tease him for frequently pointing out the “stupid” in the design of products he sees from light bulbs to toilets. To be fair, he does also say, “That’s awesome!” about products pretty often too.

Favorite Goal Zero Product: Crush Light

“I really enjoy the challenge of trying to design something very clean and simple. As I looked at this project, some of the possible solutions started to seem very complex but finally hitting that “aha” moment of the simple solution made it very gratifying. The Crush Light is great to illuminate a campsite, make a party more inviting, or be a beacon in an emergency. It’s fun to see people playing with the Crush Light even when they don’t actually need light. It is just a fun product. Opening it and “crushing” it feels cool. It has a neat, tactile feel to it, plus it’s a light!”

Marc Cooper

Marc Cooper

Head of Warehouse Operations

Marc is the Head of Warehouse at Goal Zero, an NRG Energy company, and oversees all aspects of warehouse operations including: receiving, domestic quality control, inventory management, customer returns, testing and repair of product, kitting and production, pick, pack and ship, and carrier negotiations. He also is the team lead that manages and budgets for our international warehouse space, run by a third party logistics firm, in the Netherlands.

Marc was born and raised in the lowcountry of South Carolina, but as a boy the mountains always called to him. He moved to Utah in 1998 at the age of 18 and fell in love with the beauty and majesty of the Rocky Mountains. He graduated college and commissioned as a 2nd Lieutenant in the Army in 2004 and started a 12.5 year active duty military career. It was actually an Army training mission in Cambodia in 2012 when Marc first was introduced to and used Goal Zero’s products! Marc and his family moved frequently, living in places like Kentucky, Germany, North Carolina and finally Virginia - including a 13 month stint in Ramadi, Iraq sans family - always coming back to Utah and his beloved mountains. Upon leaving active duty, he accepted a position in warehouse management from a large national food service company before accepting this position with Goal Zero.

Marc is an avid outdoorsman and is passionate about hunting, ice fishing with his 3 sons, riding ATVs and sitting around a mountain campfire with family and friends. He is into wholesome food, fitness, achieving an overall healthy lifestyle and is a fan of and advocate for Crossfit. At work, Marc cares deeply about his warehouse team as well as every individual in the company and affectionately refers to everyone as his “Goal Zero Family”.

Favorite Goal Zero Product: Yes!

“I answered yes, because literally there are too many to list and for me it’s season dependent. During hunting season, if weight and space is an concern, I’m into small items that I can pack with me to keep me comfy and connected in the backcountry. Our Venture 30 is a beast and our Crush Lights, Lighthouse Micros and Lighthouse Minis are amazing for lighting up a backcountry tent at night. Pair those together with a Nomad series solar panel and I’ve got power, light and a means to recharge my phone indefinitely for pictures or an occasional phone call from a gorgeous mountain peak. At a more established camp - hunting or otherwise, break out the Yeti power stations and Boulder solar panels for maximum comfort in the camper or canvas wall tent!”

Scott Crowther

Scott Crowther

Head of Finance

Scott is responsible for the accounting and finance functions at Goal Zero. He began his career with five years at Ernst & Young and nine years with a Fortune Global 500 mining company before joining Goal Zero in October 2016. Scott's expertise includes internal & external audit, risk management, and financial reporting. He is passionate about improving processes and identifying key drivers to inform critical business decisions, creating value for Goal Zero and its customers. Scott earned a Master of Accountancy from Brigham Young University’s Marriott School of Management.

Scott spends most of his time away from work with his family. As a father of four daughters, he is surrounded by Disney princesses, but also finds time to enjoy college football and basketball, running, and cooking anything he can on his pellet smoker.

Favorite Goal Zero Product: Yeti 1500X

“There are so many Goal Zero products that I love, but my favorite is the Yeti 1500X. I use it to power a playhouse in my backyard (lights, fans, TV, tablets), but its portability also allows me to watch outdoor movies with my family on our projector or run my pellet smoker or my wife’s hot chocolate maker on a campout. All the while, it serves as a backup power supply for my home during power outages. When the power goes out, my daughters all get excited because ‘We get to use our Goal Zero stuff!’”

Hadley Moss

Hadley Moss

General Counsel

Hadley is General Counsel for Goal Zero and is responsible for all things legal. He likes to think of himself as a professional problem solver and enjoys getting to work with each of the teams at Goal Zero to prevent or solve the difficult problems that are always a part of doing business in a global economy.

Hadley has spent his whole professional career representing companies that make stuff. From the early days at one of Utah’s largest consumer products companies, to helping strike deals to build utility scale solar power projects, to his current role with Goal Zero, his approach to the legal world has been driven by helping good companies bring products to market that have a positive impact on the world.

Hadley is a proud Ute, having earned his bachelor’s degree in Political Science at the University of Utah, and an enthusiastic Jayhawk, having earned his Juris Doctorate at the University of Kansas. When he is not at work he is typically consumed with his four children and their various activities but manages to escape once in a while and go golfing, snowboarding, or just exploring some new place.

Favorite Goal Zero Product: Sherpa 100AC

“The first Goal Zero product I bought was the Sherpa 100AC. It's small but powerful and does almost everything a busy, mobile person needs. The fact that it is airplane safe makes it particularly useful for business or weekend trips. Plus, the integrated Qi charging pad under the logo is so cool.”

Patrick Keller

Patrick Keller

Head of Marketing

Patrick is the Head of Marketing and Ecommerce at Goal Zero, an NRG Energy company, and oversees all aspects of the marketing division including: direct response marketing, creative services, ecommerce, social media and influencer marketing, PR and advertising, product marketing, and tradeshows and events.

Patrick has a long history of building brands and being a catalyst for growth in multi-channel organizations. He is passionate about Goal Zero and introducing the brand to a wide array of customers under the firm belief that Goal Zero products make lives brighter. Prior to Goal Zero, Patrick held leadership roles at Sundance Catalog and Orvis.

Patrick was born in Salt Lake City and grew up fishing, hunting, skiing and climbing in the Wasatch and Uinta mountains. After leaving Utah to pursue career opportunities throughout the west, Patrick eventually ended up in Manchester Vermont where he met his wife. In 2013, Patrick and his wife moved back to Utah to raise their two boys in the mountains. The Keller family is outside whenever possible skiing, climbing, biking and fishing.

Favorite Goal Zero Product: Venture 30 and Yeti 1500X

"I love the Venture for river trips, skiing, backpacking, and hunting. It keeps phones, GPS, headlamps charged, keeps music playing, and runs my lights at camp. I use the 1500X to big power needs like DIY projects, running my smoker, tailgating at a Utes game or keeping the lights on and fridge cold when the power goes out."