GOAL ZERO CONSUMER POWER REPORT

New Data Reveals 84% of Americans are Concerned About Growing Power Outages

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2022 CONSUMER POWER REPORT

In its inaugural annual report on consumer behavior and attitudes toward power usage and outages, Goal Zero’s study shines a light on how Americans are increasingly concerned about power outages, options for backup power, and the need for clean
alternative power solutions.

The State of the Power Consumer

Americans don’t normally think about how much power they’re using. In fact, the average American (69%) only thinks about electricity consumption and power usage when paying the electric bill. Outside of that, they think about it when they’re plugging in high-demand appliances (43%), when the power goes out (42%), and during natural disasters or severe weather forecasts (30%).

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The State of the Power Consumer

Americans don’t normally think about how much power they’re using. In fact, the average American (69%) only thinks about electricity consumption and power usage when paying the electric bill. Outside of that, they think about it when they’re plugging in high-demand appliances (43%), when the power goes out (42%), and during natural disasters or severe weather forecasts (30%).

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The Impact of Power Outages

Weather is the biggest culprit when it comes to power outages. For some, the consequences are detrimental. “During a 66-hour power outage during sub-freezing weather, we barely slept, getting up frequently to keep water simmering on the stove to keep the house pipes from freezing,” one survey taker said. A third (31%) of Americans are concerned about the possibility of power outages in their home, but don’t know what to do about it or how to prepare.

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The Impact of Power Outages

Weather is the biggest culprit when it comes to power outages. For some, the consequences are detrimental. “During a 66-hour power outage during sub-freezing weather, we barely slept, getting up frequently to keep water simmering on the stove to keep the house pipes from freezing,” one survey taker said. A third (31%) of Americans are concerned about the possibility of power outages in their home, but don’t know what to do about it or how to prepare.

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America is Ready for Backup Power

A majority of Americans want backup power with 61% saying they wish they had a reliable power source at their residence. Yet, only 15% have a home backup solution, and portable gas generators are the most owned backup power sources in America at 25%. Half (51%) of Americans would be interested in a backup power source if it meant they could reduce their reliance on fossil fuels and be more sustainable, and most (61%) would be willing to pay extra for a solution that doesn’t rely on fossil fuels.

See how outages impact you
America is Ready for Backup Power

A majority of Americans want backup power with 61% saying they wish they had a reliable power source at their residence. Yet, only 15% have a home backup solution, and portable gas generators are the most owned backup power sources in America at 25%. Half (51%) of Americans would be interested in a backup power source if it meant they could reduce their reliance on fossil fuels and be more sustainable, and most (61%) would be willing to pay extra for a solution that doesn’t rely on fossil fuels.

See how outages impact you