Introducing the GUIDE 10

GOAL ZERO Introduces Most Cost-Effective, Compact and Lightweight Solar Energy System to Date at CES 2011

From Smartphones to Cameras, Guide 10 Adventure Kit Offers Broad Portable Energy Functionality

LAS VEGAS, January 6, 2011 – GOAL ZERO, an innovator of portable solar power systems, today introduced the GOAL ZERO Guide 10 rechargeable power pack and Guide 10 Adventure Kit, delivering its most cost-effective, compact and lightweight solar energy system to date.

Consisting of four AA rechargeable batteries, a USB output port, and an LED flashlight, the GOAL ZERO Guide 10 power pack is designed to work in conjunction with the 7-watt mono-crystalline solar panels of the GOAL ZERO Nomad 7M. Together, they create the Guide 10 Adventure Kit, which completely charges in four hours of full sunlight and delivers portable power to a variety of USB and DC devices.

“As the market for portable handheld devices such as smartphones, tablets and cameras continues to explode, consumers are developing an ever-growing reliance on these devices and want to stay connected, no matter where they are,” said Joe Atkin, CEO of GOAL ZERO. “The Guide 10 Adventure Kit addresses this need through the combination of a compact rechargeable power pack and a foldable solar panel kit, allowing consumers to power their devices anywhere and at anytime.”

Created for broad functionality, the Guide 10 Adventure Kit (fully charged) delivers 30 hours of power for a cell phone, 7-10 hours for a smart phone, as well as 40 hours for an iPod. The Guide 10 power pack can be charged either from the Nomad 7M’s solar panels or from a laptop via USB connection.

The Guide 10 will be available both as a single unit power pack ($39.99) and as part of the Guide 10 Adventure Kit ($139.95) at major retailers such as REI, Eastern Mountain Sports, Bass Pro and Cabela’s in March 2011.

For further information about GOAL ZERO and its products, please visit www.goalzero.com or call us at 888-794-6250.

*Visit us at booth #25806 in the lower level of the South Hall or our outdoor space across from registration and show services.

ABOUT GOAL ZERO

GOAL ZERO is an innovator of portable solar power systems that power a variety of USB, AC and DC devices anywhere and at anytime. Providing a perfect blend of portability and power, GOAL ZERO products feature full solar energy systems –solar panels, power packs and accessories – each designed to work in concert with each other. GOAL ZERO was founded by entrepreneur Robert Workman, who realized the need for portable power and light through his work with the non-profit organization TIFIE in the remote regions of the Republic of Congo. GOAL ZERO donates a portion of proceeds from all GOAL ZERO purchases to TIFIE (www.tifie.org), which is dedicated to fostering economic development by establishing sustainable business enterprises that produce goods and services and create lasting jobs. GOAL ZERO products are widely available at major retailers such as REI, Eastern Mountain Sports, Bass Pro and Cabela’s. For more information, please visit www.goalzero.com.

Media Contact:

goalzero@ruderfinn.com / 212-715-1641

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