Solar Tech Pioneer GOAL ZERO Takes Portable Solar Power to Innovative New Heights

Salt Lake City, February 2011 –Reliance on power anywhere and at anytime has become more than a luxury – today, it's a necessity. GOAL ZERO, the leading provider of portable solar power, brings the most innovative and effective full system portable solar technology to markets around the world. With GOAL ZERO, renewable energy is made easily available for everything from smartphones, to lights and water pumps so that the millions of people who use these devices never have to lose power or search for an outlet again.

Consumers have a greater need for portable energy than ever before with the increasing usage of portable technology, such as cell phones, laptops, MP3 players, GPS devices and cameras. As the popularity of these devices continues to rise, so is the market for powering them on the go, whether you're in the mountains, on the beach, in the boardroom, in an emergency situation, or on a flight. GOAL ZERO offers a solution to this challenge though the highest quality solar panels and most efficient power packs, equipped with all the relevant accessories needed to power any device, anywhere.

Providing a perfect blend of portability and power, GOAL ZERO products feature full solar energy systems –solar panels, power packs and accessories – each designed to work in concert with each other. These easy-to-use products come in a variety of sizes and wattage for any need, ranging from the ultra-portable Guide 10 Adventure Kit, which can power a GPS device and speakers on an overnight hike, to the Extreme Explorer Kit, which provides enough power to fuel an entire base camp.

Select products include:

• Created for broad functionality, the Guide 10 Adventure Kit – including a Guide 10 Power Pack and a Nomad 7M Solar Panel – can be used as a power source for everything from a GPS device to portable speakers to MP3 players and beyond. Available for $139.95.

• The Nomad 7M delivers an ultra-compact solar panel that enables charging handheld devices directly from its USB and 12 Volt DC charging ports. The Nomad 7M will charge a GoPro camera in four hours and an iPod in two hours. Available for $99.99.

• Featuring a Sherpa 50 Power Pack and a Nomad 13.5 Solar Panel, this ultra portable, dependable and completely modular system is designed to provide electrical power for the adventurer that travels light. The Sherpa 50 Power Pack delivers enough power over its lifetime to match the equivalent of 30,000 AA batteries. Available for $449.95.

• The Escape 150 Explorer Kit includes a Escape 150 Power Pack and an Escape 30M Solar Panel to provide basic back-up power for the home, day-trips, campouts and overnight stays. The Escape 150 Power Pack will run an iPhone for 150 hours. Available for $499.95.

• The Extreme Adventure Kit, which includes a Extreme 350 Power Pack, a Extreme UI 400 inverter and a Boulder 30M Solar Panel, will power base camps in the most remote places on earth. This reliable, rechargeable electric storage system delivers maximum power while you're off the grid. The Extreme 350 Power Pack will power an LED light for 150 hours straight. Available for $769.95.

Entrepreneur and humanitarian Robert Workman founded GOAL ZERO through his work with TIFIE, a not-for-profit organization created to foster economic development in the Republic of Congo. TIFIE (www.tifie.org) takes a unique approach to helping developing countries by establishing sustainable business enterprises that produce goods and services and create lasting jobs.  GOAL ZERO and TIFIE were conceived to work together, not only to provide people with access to portable power, but to empower sustainable humanitarian efforts. TIFIE's operational expenses are covered through a portion of proceeds from all GOAL ZERO purchases.

GOAL ZERO products are widely available at major retailers such as REI, Eastern Mountain Sports, Bass Pro and Cabela's. For further information about GOAL ZERO and its products, please visit www.goalzero.com.

Media Contact:
goalzero@ruderfinn.com / 212-715-1641