Meet the Management
GOAL ZERO isn't just a company, it's a business created by people who live life to its fullest, with a shared vision inspired by the passion for adventure, respect for the planet and a humanitarian heart. We may be a bit irreverent most days but we take our work and play seriously and are proud to provide the most innovative portable solar products on the market.
Founder & Chief Creative OfficerRobert's adventures span North America, Europe, Africa and Asia having backpacked through many of the world's most remote and scenic vistas. His travels also include whitewater rafting, backcountry skiing and mountain biking. Robert recently returned from his summit at Mt. Kilimanjaro. As the visionary of GOAL ZERO he leads the charge to challenge all boundaries with a humanitarian heart. Robert also serves as the Chairman and founder of the non-profit organization, Tifie Humanitarian - the origin of GOAL ZERO.
President & CEOHaving lived several years in the Czech Republic, Austria, Chile, and Costa Rica... Joe literally calls the world his home. You can find him king salmon fishing in Alaska, hiking volcanoes in Costa Rica, golfing in Hawaii or exploring the ruins in Maccu Piccu, Peru. Each year he enjoys running in the Ragnar Relay Wasatch Back, a 188-mile relay run with 11 friends through the beautiful mountains of Utah. This year, you can find him on the road telling the GOAL ZERO story to potential retailers of our innovative products.
Vice President of SalesAt first glance, Bart may be perceived as the typical stuffed shirt MBA. Dig a little deeper and you'll discover that Bart is fascinated by virtually all-outdoor adventures. Actually, his passion to explore the world drove him to get his private pilot license and U.S. Coast Guard Captain license. For Bart getting there is half the fun! Right out of college Bart guided tours on the Green River. Today he enjoys voyaging with youth groups and sharing his enthusiasm for adventure outdoors. Whether he is sleeping in an igloo in the Yukon, floating the cobalt blue waters of the Baja, or recreating atop the snow capped Rocky Mountains it's exciting for Bart.
Vice President Product DevelopmentBorn and raised in Hawaii, Norm's adventures have been set in some of the most scenic places on earth. Whether bombing through a bamboo jungle on his mountain bike, bodysurfing at "Sandys", backpacking Waimea Canyon, scaling waterfalls, surfing, or literally swinging from banyan tree vines into tropical pools, Norm loves the islands. Now living in Utah, Norm has added to his love of the outdoors. Climbing granite slabs, mountain biking slick rock or just hiking with his family are some of his favorite activities. At GOAL ZERO Norm is responsible for staying outdoors, testing our gear and making it better.
Chief Financial OfficerWhereas other members of the Management Department are running marathons, hitting the steep and deep slopes, or changing the world, Trent is officially boring. His biggest risk is being a dad. He is freaked out by heights, is no good at skiing, and is even worse at golf. We keep him around because he knows a lot about how to work with banks, investors, spreadsheets, and other more boring stuff like that. He's done pretty well with that kind of thing at both startups and large Fortune 500 companies. As risk averse as he is now, he tells some great stories from his old high school and college days, so he may have been fun at some point...if the stories are true.
Vice President of MarketingChris comes to Goal Zero having spent 17 years at Maui Jim Sunglasses trying to block the sun. Now, he is trying to undo all that, ruminating ways to get people to harness the free and clean energy of the sun. Chris and his wife live on a farm in Maine and their weekend outdoor pursuits include mowing pasture, tending the wheat field, and driving draft horses. Cross-country skiing, stand-up paddling, cooking competitions, and his mobile wood fired pizza oven take him on adventures beyond the farm.
Chief Operating OfficerJoe is a raving fan of the outdoors and sports, spending his time mountain biking, backpacking, skiing, fishing, running, playing soccer, basketball and his 3 kiddos. He is passionate about Goal Zero's vision and alternative energy, having even written his college application essay on Solar Power. Joe's adventures in business have taken him around the world, consulting with some of the world's best companies, working with innovative startups, and leading marketing and operations at Sports Authority. At Goal Zero, Joe is leading the charge with operations, product development and marketing.